Marketing Topic of the Week:
Exploring the Meta Business Suite- Understanding Analytics

How to Use Meta to Check Your Facebook & Instagram Analytics

Another benefit of using the Meta Business Suite is that is provides analytics for your content. Inside the business suite you’ll see an “Insights” tab on the left hand menu. Click on that and you’ll find the following information:

Reach – This will tell you how many people saw your posts.
Interactions – The number of post likes or reactions, saves, comments and shares.
Performance of your recent content – See how your most recent posts are performing.
Follower growth – Track how your audience grows over time.
Audience- View demographics like, age range, top city, and gender pertaining to the users who are engaging with your content.

What exactly can you do with this data?

Use it to create more of what your audience loves.
If your Meta insights tell you that the last 3 reels you made resulted in 2x as much engagement as the last 3 static posts you made then you might want to focus more time on creating reels. Use the insights to determine what kind of content gets the best reaction from your audience and double down on that. At the same time, learn what doesn’t perform and don’t waste time creating more similar content.

Understand who your audience is.

Before you started paying attention to the data behind your content, you may have had your own set of assumptions about your audience. Meta Insights offers valuable analytics about who exactly is engaging with your content. You can use this information to create more targeted social media content. For example, you may have noticed that at your in person shows, you get the most attention from female art collectors in their 50s, but online your posts get a ton of engagement from young women in their 20s who are buying art to furnish their first apartments. You can use this information to uncover customer segments you didn’t realize you had and make an effort to create more content catered to them or consider this information when making offline marketing decisions like what type of events to sell your art at.