Customer Touchpoints
Customer Touchpoints
Customer touchpoints are every moment someone interacts with you or your art, whether that be in person, online, or after a sale.
Examples of touchpoints:
Seeing your art on Instagram or your website
Visiting your booth at a market or gallery
Receiving your newsletter
Each touchpoint shapes how people feel about supporting your work. Here’s how you can make the most of your touchpoints.
Map them out. Write down every way someone might come across your work, from discovering you on social media to unwrapping a shipped painting. Seeing the full journey helps you spot where the experience shines and where it might feel inconsistent or neglected.
Check for consistency. Ask yourself if the content you’re putting out across different channels feels like its coming from the same person. Consistency builds trust. Your tone, imagery, and presentation should all reflect your creative identity.
Add small gestures. Tiny, thoughtful gestures can often make the biggest impression. Something as simple as a handwritten thank you note can make people feel seen and appreciated. These small touches turn transactions into relationships.
Observe and adapt. Pay attention to what people respond to. Which posts get comments and shares? Do customers mention your packaging or your personal notes? These clues show what’s resonating. You can use that insight to shape future touchpoints.
Create moments of connection. Invite followers into your process, share your works, inspirations, or your creative struggles. People connect to you, not just your finished pieces. Every touchpoint is a chance to deepen that connection.