Marketing Topic of the Week:
“Exploring the Meta Business Suite: Planner Tool”
One of my favorite features in the Meta Business Suite is the Planner tool. This feature allows you to schedule your social media posts on both Facebook and Instagram in one place, ahead of time. If you’re anything like me, remembering to post consistently can be daunting. That’s why this feature is so helpful. I typically pick one day a week where I sit down and schedule all of my social media posts for the next 7 or 8 days. Once they’re scheduled, I don’t have to think about them.
Why You Should Use It
It’s free.
It prevents you from accidentally ghosting your followers. Before I used this tool I would post regularly for a couple of weeks and then fall back into my old habit of going off the grid. With the Planner, you can go off the grid and still have an active social media presence.
Sometimes, after a long day of being creative, you just don’t have the mental energy to hop on social media and craft a post. If you pick one day a week to schedule your content, you have the ability to choose a time where your mental load isn’t depleted.
It helps you remain intentional with your posting. On the Planner tool, you can see all your posts mapped out. Having that visual reference can be really helpful with spotting holes in your communication and marketing efforts.
The Planner tool tells you when your followers are the most active. This allows you to schedule your post for the time that it is likely to get the most views and engagement.
How to Use It
Go to business.facebook.com and log in.
On the left-hand side, click “Planner.”
Choose a day and time to schedule your content.
Upload your image, write your caption, and select whether it should go to Facebook, Instagram, or both. You can even assign a different caption for each platform.
Hit “Schedule”
You can also schedule stories, view your calendar of upcoming posts, and reschedule/edit posts easily if plans change.