Audience Segmentation Part 2: How to Implement

Written By Brittany Taylor

Audience Segmentation Part 2: How to Implement

Last week we broke down why audience segmentation can be a helpful tool in crafting messaging and marketing strategies that connect with buyers on a more personal level. Now let’s discuss how you can implement it.

Define Your Core Groups

Break your audience down into key groups. Think about the people who interact with your work. Here are some examples:

Collectors- buy originals or commissions

Print Buyers- more budget conscious but loyal

Creative Peers- other artists who follow your journey

Fans/Followers- Engaged but not ready to buy yet

Use Email Tags or Lists

If you’re using an email service like Mailchimp, ConvertKit, Constant Contact, etc., create tags or segments for these groups. 

Tailor Your Messaging

Once you know who you’re talking to, shift your language, visuals, and focus. 

Collectors

  • Highlight scarcity, value, and the story behind the piece

  • Use language like “exclusive” and “one of a kind” 

Print Buyers

  • Focus on affordability, gifting, or decor inspiration

  • Use phrases like “limited run”

Creative Peers

  • Share process, behind the scenes, lessons learned

  • Invite collaboration, feedback, or inspiration

Fans/Followers

  • Show sneak peeks of upcoming work before it’s public

  • Provide first dibs on tickets, merch, or limited editions

  • Tell short anecdotes about the inspiration behind a piece

Tailoring doesn’t mean rewriting everything. Sometimes it’s just a new subject line, different call to action, or adjusting your tone.

Brittany Taylor
Next

Introduction to Audience Segmentation