Automating Your Communications

Automating Your Communications

With so much to keep track of, it can be hard to stay consistent with your communications. One of the best ways you can do so, without burning out, is to automate parts of that communication. Here are some quick tips to help you set up systems that save time and keep your audience engaged.

Create a welcome email or sequence.

Most email service providers allow you to set up an automatic welcome email that someone receives when they sign up for your newsletter. You can even build a short welcome sequence (2 to 3 emails) that:

• Shares your story and your process

• Shows your most popular work

• Invites your new subscriber to follow you on social media or browse your shop

This makes a great first impression and builds connection right away.

Automate common responses.

Save time answering repetitive questions by creating:

• A FAQ page on your website

• A link to your shop or portfolio

• Standard responses for inquiries about commissions, pricing, or events

You can include these links in your welcome email or social media bio so people can find answers quickly and easily. 

Schedule reminders for important dates.

For exhibitions, new piece launches, or special events, create automated reminder emails that go out leading up to the date. Send at least:

• An announcement

• A reminder a few days before

• A “last chance” message the day of

This ensures your audience doesn’t miss your big moments, without you scrambling to send last minute updates.

Automation isn’t about replacing personal connection. It’s about creating a system that supports it. With a little setup, you’ll spend less time on repetitive tasks and more time on your art.