Captioning & Its Many Benefits
Captioning & Its Many Benefits
As an artist sharing your work online, your goal is to connect visually, emotionally, and authentically with your audience. But if your content isn’t accessible, you’re unintentionally closing the door on a major number of potential fans and collectors.
One simple but powerful step? Add captions to your videos and social media content.
Captions make your content inclusive for people who are deaf or hard of hearing, as well as those with auditory processing differences or neurodiverse learning styles. It’s not just considerate, it’s essential.
Most Viewers Watch Without Sound
On platforms like Instagram and Tiktok, videos autoplay on mute by default. Furthermore, think about the times you’re most often on social media. Many instances you’re in a public place, where it’s likely considered rude to be scrolling your device with the sound on. If your message isn’t clear without sound, many people will scroll past before they even know what you’re saying. Captions keep people engaged, even when the sound is off.
Better Engagement and Reach
Captions improve watch time, retention, and SEO. Algorithms reward content that keeps people watching longer, so adding text can actually boost your visibility and help new audiences discover your art.
Captions Help Everyone
They’re not just for accessibility, they’re for clarity, engagement, and connection. Adding them is one of the easiest ways to make your content work harder and resonate more deeply.
So How Do You Add Captions?
Check out the links below to learn more about the built in captioning capabilities on popular social media platforms.