Why Color Contrast Matters in Your Online Content

Why Color Contrast Matters in Your Online Content

As artists, we live for color. But when it comes to sharing our work online, especially on social media or websites, color isn’t just an aesthetic choice. It’s a tool for accessibility. 

Color contrast, the difference in brightness between text (or important visuals) and its background, can make or break someone’s ability to read or engage with your content. Low contrast visuals on your website might look sleek, but for people with low vision, it can make your text unreadable or your messaging inaccessible.

A few quick tips:

• Use high contrast for text and buttons. Think black on white, or bold colors with light backgrounds.
  

• Test your color choices. Use the free tools WebAIM’s Contrast Checker to check how strong your color contrast is and if it meets the standards for accessibility.

Accessible web design doesn’t mean limiting your creativity, it means expanding your reach. It’s how you make sure more people can enjoy, understand, and connect with your work