Pin Your Best Work: A Simple Social Media Tweak That Boosts Visibility

Pin Your Best Work: A Simple Social Media Tweak That Boosts Visibility

Instagram and Facebook allow you to pin key posts to the top of your profile or Page, so they stay front and center, no matter how often you post. That means when someone visits your profile, your most important content is always the first thing they see.

Here’s how artists can make this work for them:

Feature your best artwork – Pin your strongest pieces to instantly give visitors the best impression of your work.

Promote what’s for sale – Got original work, prints, or commissions available? Pin posts that make this known.

Share your story – Use a pinned post or Reel to introduce yourself and your work. Think of it like greeting each person who walks into your booth at an art fair.

Highlight press or exhibitions – Show off recent shows, awards, or features by pinning that content to the top. This offers you the ability to keep visitors updated on your latest showings through posts that blend seamlessly into your other content.

How to Pin:

• On Instagram: Tap the three dots on any post or Reel and choose “Pin to main grid.” You can pin up to 3.

• On Facebook: Go to your Facebook Page, click the three dots on a post, and choose “Pin post.” Only one post can be pinned at a time.

It only takes a moment, but using the pin feature can completely transform the way visitors interact with your content and view you as an artist. If you want to get the most out of your social media presence, don’t skip this useful tool!