Want Success on Social? Start With Better Visuals.
Want Success on Social? Start With Better Visuals.
Posting on social media is important, but what matters even more is the quality of your posts. If your content is consistently hard to read, blurry, or poorly formatted, it’s unlikely to get much engagement. And without engagement, platforms like Instagram and Facebook won’t show your posts in people’s feeds. These platforms prioritize content that captures attention and sparks interaction.
So what kind of content gets engagement? It starts with a clear, easy-to-digest image or video.
Make sure the visual you’re sharing is sized correctly for the platform you're using. Here are the most common dimensions:
Instagram Post – 4:5 vertical (1080 x 1350 px) or 1:1 square (1080 x 1080 px)
Instagram Story / Reel – 9:16 (1080 x 1920 px)
Facebook Feed Post – 4:5 vertical (1080 x 1350 px) or 1:1 square (1080 x 1080 px)
Facebook Story / Reel – 9:16 (1080 x 1920 px)
TikTok – 9:16 (1080 x 1920 px)
You may need to resize your image to ensure it fits the platform properly. While most apps let you crop within the platform, this often leads to stretched or blurry images. Instead, use dedicated tools to get the right dimensions before you post.
Here are a few helpful apps you can use to resize your visuals with ease:
Quality visuals lead to more engagement and more engagement leads to more visibility. It’s worth the extra step.