Building Trust Online

Building Trust Online

The internet has made it much easier to sell and promote your work, but it also has a downside. With the lack of face to face interaction, it’s easy for people to have doubts about whether or not to trust you. That’s why it’s worth spending a little extra attention on building trust with your audience. People need to feel confident that buying from you is safe, that what they see is what they’ll get, and that there’s a real person behind the screen.

How can you build trust online?

1. Show your face and your story.
   Customers connect with people, not just products. A friendly photo of you in your studio, with a short story about why you make art, goes a long way toward making buyers feel like they know you.
   

2. Share the process.
   Posting behind the scenes photos or short videos of your work in progress shows authenticity and builds connection. It reassures buyers that your art is truly yours.
   

3. Use social proof.
   Testimonials, reviews, and photos of happy customers give new visitors confidence.
   

4. Be consistent.
   Consistent branding (colors, fonts, tone) across your website, email, and social media helps people recognize you and view you as a professional.
   

5. Make it easy to contact you.
   A clear contact page, easy to reply to emails, and quick responses build confidence that you’ll be available if there’s ever an issue. 

Building trust doesn’t happen overnight, but every small step helps someone shift from feeling uncertain about you to feeling confident and ready to buy.