Crafting Your Content Approach For Different Social Media Platforms

Written By Brittany Taylor

Crafting Your Content Approach For Different Social Media Platforms

Not every social media platform works the same way. What attracts a great response on Instagram isn’t guaranteed to perform well on TikTok. The key to finding success on each platform is to adapt your content to fit each platform’s strengths.

Instagram- Your Gallery Wall.

  • Your online portfolio

  • Polished photos of finished work and process reels

  • Stories for behind the scenes content

TikTok- Your Open Studio.

  • Process clips, time lapses, voiceovers

  • Casual and authentic

  • Best for reaching new audiences fast

Facebook- Your Community Hub.

  • Personal updates

  • Promoting exhibitions or events

  • Live Q&As

  • Great for groups and building relationships

LinkedIn- Your Resume.

  • Exhibitions, milestones, creative insights

  • Professional, career focussed tone

  • Best for networking

YouTube- Your Documentary.

  • Studio vlogs, tutorials, long form storytelling

  • Great for search visability

You don’t need to be everywhere, you just need to show the right side of your work in the right place.

Brittany Taylor
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The 80/20 Content Strategy