The 80/20 Content Strategy

The 80/20 Content Strategy

It can be hard to find the balance between overselling and not promoting enough. That’s where the 80/20 content strategy can be helpful.

The 80/20 content strategy is a balance where 80% of your content should be engaging, entertaining, or educational, while only 20% should be promotional. It might sound counterintuitive to not try to promote your work at all times, but finding this balance helps you build a more engaged and loyal audience. Think of it as giving value first, then inviting your audience to support your work. 

Why?

It builds trust. People don’t just want to see sales posts. They want to know you and your process. 

It keeps engagement high. Value driven content gets more likes, shares, and comments.

It makes selling easier. By the time you share a shop update, your audience already feels connected and excited to support you.

How You Can Apply It. 

80% Ideas: Behind the scenes photos, progress videos, time-lapses, inspiration behind the piece, personal stories that connect your audience to your creative journey.

20% Promotion: Announcing new collections, sharing available originals, promoting prints or commissions, or running limited time offers. 

The 80/20 rule keeps your feed authentic and human. If you focus most of your content on connection, the promotional posts won’t feel pushy. Instead they will feel like a natural extension of your art.